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UNLEASH YOUR AMBASSADORS
It's not just rainmakers that can sell your firm. We are all marketers now. Your people are your brand so why not raise your brand equity whilst helping your entire team to improve their commercial skills?
I KNOW YOUR CHALLENGES
The marketing department used to deal with communications. Now, we're all brand ambassadors. Yet, many professionals struggle with this aspect of their role. They're not busy and often don't have the skills.
ADDRESSING THE BARRIERS
Communications and relationship marketing training will give you bespoke strategies to build your reputation. Practical tips and access to ongoing support will give you added value and support.
GETTING YOU RESULTS
I deliver a programme geared to your needs and designed to deliver impact and satisfaction (average 95% Net Promoter Score) . Follow up coaching is offered to embed learning.
DIGITAL ENGAGEMENT INTENSIVE
This is a sample set of modules for mid to senior level professionals.
Clarity around the client and competitive environment is the first step to designing your communications strategy.
Exploring your value proposition and brand identity appropriate for your audience.
A planning session to establish the key channels and tactics and create a personal marketing plan.
Bootcamp covering relevant channels and tactics. It's time to get real with social media profiles, thought leadership ideas drafting etc
WHY SOCIAL MEDIA MATTERS
Of the client's journey is completed online before any contact with a human!
Of all services sector buyers go online to do their homework.
Of the top performing sales people use social media to get clients.
Of the B2B buying cycle begins online.
Of senior decision maketers say they never respond to cold calls.
LINKEDIN MASTERY WORKSHOPS
With 500 million-plus members, it's amazing how many businesses have still failed to optimize their presence on LinkedIn. What's holding you back from using this proven lead generation tool?
My workshops will turn you into LinkedIn ninjas. I'll reflect your level of expertise on the platform through a pre-training competence survey.
If you feel your people would benefit from individual help on their profiles, I can provide 121 clinics separately or on the same day.
- I charge a per-delegate fee (for group sizes of between 10 and 20 individuals).
- For smaller groups, I charge a flat training day rate.
- My workshops include either telephone or email follow up coaching within 30 days.
- I can also work with your senior team in a 121 coaching capacity and/or provide bespoke consulting services to complement your training.
"Leadership and learning are indispensable to each other."
JOHN F. KENNEDY
"Clare has done an excellent job helping me launch a new business. I value her advice on strategy as well as her ability to get things done. She can turn her hand to any aspect of marketing. I continue to work with her and would recommend her to anyone."
"I highly recommend Clare as a speaker and a trainer for marketing for professionals. A mind-shifting journey to the world of content, user personas and social media,...agile and interactive... encouraged us to think differently and to aspire to change our behaviour. Truly professional and competent, Clare gets things done."
"I would definitely recommend Clare. Her research and workshop were excellent. The team found it really engaging. The persona exercise was brilliant as were the social media insights. It took her no time to get up to speed with the complexity of our business. Everyone should have a Clare!"
"... nothing off-the-shelf about Clare’s workshop on content and social media. Truly bespoke, fast-paced and interactive. A perfect example of agile learning in practice. I wholeheartedly recommend Clare where actionable changes to behaviour are needed."
"Working with Clare has made me think about my business in a different way. She is not afraid to throw out the rule book and suggest new ideas. Her in depth legal and professional services sector knowledge has also been invaluable in helping me to focus on what is important. I highly recommend her."
"Clare has delivered consistently excellent work, is always professional and clearly knows her stuff. She managed our rebrand fantastically and is a really positive and supportive person to work with. I highly recommend her services."
"It has been great to get Clare’s advice on messaging, channels and approaches in our social media. As a business founder, my personal reputation is critical to raising awareness of LeSalon and she showed me the path to developing this."